The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Best of Design
Points: 90.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Best of Creative Use of Data
Points: 90.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Sustainable Development Goals
Points: 90.00
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall
Category: Green Pencil
Points: 90.00
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer
Category: Influencer Marketing / Single Channel
Points: 45.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Livestream
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Newspaper / Series
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Experiential / Immersive / Events
Points: 45.00
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO
Category: Gaming for Good
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: User-Generated Content
Points: 45.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Brand Installations
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Brand Installations
Points: 45.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Social Media Post / Series
Points: 45.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Digital & Online / Websites & Mobile
Points: 45.00
A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation
Category: Editorial / Books
Points: 45.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Out of Home / Series
Points: 45.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Use of Technology
Points: 45.00
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF)
Category: Social Post / Single Platform Series
Points: 21.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Posters / Series
Points: 21.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Integrated PR Campaign
Points: 21.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Brand Partnerships
Points: 21.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Craft / Typography
Points: 21.00
Unlucky Sponsor
Agency: Paradais DDB / Guayaquil
Client: Cris-Sal
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.00
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser
Category: Artist / Brand Collaboration
Points: 21.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 21.00
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall
Category: Brand Partnerships
Points: 21.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Integrated Campaign
Points: 21.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Craft / Art Direction
Points: 21.00
A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation
Category: Craft / Illustration
Points: 21.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Typography / Static
Points: 21.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Typography / Typeface Design
Points: 21.00
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev
Category: Social Post / Real-time Response
Points: 10.50
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm
Client: Non-Violence Project Foundation
Category: Innovation & Transformation / Innovation in Social Media
Points: 9.00
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer
Category: Social Post / Single Platform Series
Points: 9.00
Guns Stats
Agency: alma DDB / Miami + Change the Ref / Pompano Beach
Client: Change the Ref
Category: Craft / Art Direction
Points: 9.00
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser
Category: Experiential & Installations / Experiential & Immersive
Points: 9.00
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall
Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 9.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Digital Product / In-Market
Points: 9.00
#UnExaminable
Agency: DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest
Client: The VIF Network
Category: Film
Points: 9.00
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp
Category: Gaming for Good
Points: 9.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
The Suitcase
Agency: DDB Group Italy / Milan
Client: IKEA
Category: Brand Installations
Points: 9.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Integrated Campaign
Points: 9.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Experiential / Virtual Events
Points: 9.00
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev
Category: Experiential & Installations / Brand Installations
Points: 4.50
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland
Category: Brand Partnerships
Points: 3.00
Review Hacking
Agency: DDB / Paris + Skoda / Roissy en France
Client: Skoda
Category: Influencer Marketing / Single Channel
Points: 3.00
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Stunts & Activations
Points: 3.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Active Engagement / Call to Action
Points: 3.00
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Award:
2023 Design Best of Discipline Pencil
Points:
90.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Best of Creative Use of Data
Award:
2023 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Green Pencil
Award:
2023 Green Pencil Green Pencil
Points:
90.00
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Livestream
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Newspaper / Series
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Gaming for Good
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
User-Generated Content
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Coors Light
Title:
Chillboards
Category:
Brand Installations
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Installations
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Editorial / Books
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Coors Light
Title:
Chillboards
Category:
Out of Home / Series
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Use of Technology
Award:
2023 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Posters / Series
Award:
2023 Print & Promotional Silver Pencil
Points:
21.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated PR Campaign
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Partnerships
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Typography
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Cris-Sal
Title:
Unlucky Sponsor
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Silver Pencil
Points:
21.00
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Brand Partnerships
Award:
2023 IP & Product Design Silver Pencil
Points:
21.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated Campaign
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Craft / Illustration
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Coors Light
Title:
Chillboards
Category:
Typography / Static
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Coors Light
Title:
Chillboards
Category:
Typography / Typeface Design
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Points:
10.50
Client:
Non-Violence Project Foundation
Title:
Follow Their Leader
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Change the Ref
Title:
Guns Stats
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital Product / In-Market
Award:
2023 IP & Product Design Bronze Pencil
Points:
9.00
Client:
The VIF Network
Title:
#UnExaminable
Category:
Film
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Elkjøp
Title:
Urban Miners
Category:
Gaming for Good
Award:
2023 Gaming Bronze Pencil
Points:
9.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
IKEA
Title:
The Suitcase
Category:
Brand Installations
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Integrated Campaign
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Experiential / Virtual Events
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Bronze Pencil
Points:
4.50
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Skoda
Title:
Review Hacking
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
